

Lucian Ionescu
Lucian Ionescu joined UCB in 2006, and since then, has contributed to building the immunology franchise through a track record of strategic and operational leadership roles, in Global Brand Leadership (Cimzia Pre/Launch and Commercial Implementation), Strategic Projects and Early Medicines (Bimzelx Early Development), Medical and Clinical Affairs, Global Corporate, in Europe and the United States. He built twice medical affairs organizations (Global and US), and acted as a global project leader for two launches, in rheumatology Cimzia NR axSpA and dermatology Cimzia PsO. Lucian combines passion for science with translation into patient value. He is versatile in understanding the commercial processes, marketplace dynamics, stakeholders, ecosystems, towards integration and decision-making for value creation holistically.
Lucian is a Medical Doctor (MD), and before joining UCB, has worked as a clinician in Romania, and as a scientist at University of Pennsylvania. Over his 22 yrs of professional career, he published in multiple scientific journals; he holds an MBA from Vlerick Business School, a top-100-business school, and executive degrees from Wharton, MIT, Insead and IMD (Executive Management, Artificial Intelligence and Business Strategy).
Since Sep 2019, Lucian leads the European Immunology Commercial Operations at UCB, and is responsible for evolving the business from one biologic/one therapeutic area to a portfolio of biologics across three therapeutic areas (rheumatology, dermatology, osteoporosis). Passionate about Digital Business Transformation, he and the team aspire to partner internally and externally towards contributing to digitizing and optimizing the health care system, while benefiting patients of innovative medicines across Europe during the next few years.
Developed with input from HS experts, this guide provides practical information to help you successfully recognize, manage and communicate with patients
Did you know that gender influences the quality of life of a patient with psoriasis1 ? This material highlights the specific needs that women living with...
Did you know that 50% of pregnancies are unplanned?1
This material presents a summary of why timely discussions about family planning between healthcare...
Were you aware that shared decision-making can enhance patient satisfaction, adherence to treatment and patient knowledge?1,2
This material is a 4-page...
The Qualipsosex Questionnaire, a self-questionnaire designed to assess the impact of psoriasis and/or psoriatic arthritis on patients’ sexual health, was...
Click the download button below to access the linguistically validated Italian translation of the Qualipsosex Questionnaire.